March 25, 2016
SHOCKING! Nikon, Canon to End Camera Development!
From the New Camera News (http://newcameranews.com/2015/04/01/shocking-nikon-canon-to-end-camera-development/)
In a rare joint statement, industry giants Canon and Nikon have announced that both companies will cease all camera development, effective immediately. At a hastily arranged press conference both Nikon and Canon stressed that they are not getting out of the camera business per se, but rather will continue with their existing product lines for the foreseeable future “and quite possibly forever.”
When asked why the two companies were making such a radical decision, Canon said, “Hey listen, our current camera lineup is good enough. As a matter of fact, internal research has shown that our cameras are better and more capable than 99% of the people that own them. With data like this, the only logical thing to do is to stop improving our cameras until our owners become better photographers.”
“That’s so true!” Nikon interjected. “For years we have peddled this notion that the only thing keeping you from becoming a ‘professional’ photographer was access to the latest and greatest gear. ‘Buy this new camera!’, ‘Buy this new lens!’ we’d say in our advertising, ‘and you’ll take better photos immediately!’ Great food photos. Great puppy photos. Great photos of a perky young Japanese lady near a cherry blossom or by a water fountain or something quintessentially Japanese. But deep down inside we knew that you were just going to be the same crappy photographer you’ve always been but with more megapickles.” After reflecting for a moment, Nikon added, “It feels so good to say this. To finally get this off our prism.”
“You feel good?” Nikon asked Canon.
“Wow. Better than I’ve felt in decades.” Canon replied.
“You wanna go get a beer?”
“Sure.”
It does sort of feel like they’re doing this. I mean, Sony etc. really seem to be eating CanKon’s lunch on development.
Dude, copying and pasting a whole story = not cool. It would be better if you wrote a couple of sentences of your own and then linked over.
Coincidently, drug manufacturers have just announced a breakthrough treatment for that dreaded “tongueincheekitis”, so that should help.
Heh, heh.
Long time no see Cole.
Hope you’ve been busy shooting with that old gear of yours.
Take care,
Rick.
If only the world functioned this way. There is such a think as enough and good enough for the task. All else is vanity and greed.
-LOL- !! Oh Gosh! Ya’ got me rollin’ on the floor!
😀 Whew . . . sure am glad I use Fujifilm instead of those cameras!
Old news. Nikon gave up after the D700 and Canon after the 5D.
To paraphrase a saying I read once: “A great image is 50% the light, 40% the photographer and 10% the equipment.” Perhaps not always true (what is?) but in most situations I would put equipment at about 2%. Note to John: Mr. Thompson did provide complete attribution (just above the graphic) so seems fine to me to post in its entirety.
Should have posted on April 1st! ? xo
i absolutely love this.